Overview
Currently I am designing the website for AARK Design studio in Bangalore city. They are a architecture firm and design consultants with a rich legacy looking to mark their brand and presence.
My primary objective is to establish their brand with typography, colors and a new website that is going to distinguish their brand in the modern world.
Currently I am designing the website for AARK Design studio in Bangalore city. They are a architecture firm and design consultants with a rich legacy looking to mark their brand and presence.
My primary objective is to establish their brand with typography, colors and a new website that is going to distinguish their brand in the modern world.
Tools
Tools
Framer
Figma
Team
Team
Me. Freelance project
Duration
Duration
2 months and counting
Website Objective
Website Objective
Establish brand presence
Acquisition of new clients
Display portfolio of projects
Responsibility
Responsibility
Branding
Website
Content Creation
UX Writing
What's going well
Design and Freedom
I have significant creative freedom in the design process, and my input is genuinely valued. The clarity of business needs makes it straightforward to translate them into effective design. With a couple of pages already completed, the website is taking shape, which motivates me to keep pushing forward.
Design and Freedom
I have significant creative freedom in the design process, and my input is genuinely valued. The clarity of business needs makes it straightforward to translate them into effective design. With a couple of pages already completed, the website is taking shape, which motivates me to keep pushing forward.
What's challenging
Branding - Logo and Colors
I’m struggling a bit to find the perfect balance between typography and colors, though I’m very close to finalizing the color palette. Logos have been a challenge, but fortunately, they already have a logo they’re satisfied with, so I won’t need to worry about that aspect.
Stakeholders approval is still pending and as I understand, colors especially take time to fine tune.
Branding - Logo and Colors
I’m struggling a bit to find the perfect balance between typography and colors, though I’m very close to finalizing the color palette. Logos have been a challenge, but fortunately, they already have a logo they’re satisfied with, so I won’t need to worry about that aspect.
Stakeholders approval is still pending and as I understand, colors especially take time to fine tune.
What's not going as planned
Content
Since they are a new firm, they are still generating a lot of the content and what works on paper or on the architecture side does not work on a website.
There has been a bit of back and forth trying to understand how to use existing content and what needs to be created for the website.
Content
Since they are a new firm, they are still generating a lot of the content and what works on paper or on the architecture side does not work on a website.
There has been a bit of back and forth trying to understand how to use existing content and what needs to be created for the website.